Guest lecture: Prof. Dr. Lucas Stich
We will have the pleasure to host Prof. Dr. Lucas Stich from Julius-Maximilians-Universität Würzburg. On 20th June he will give a research talk on Product Badges and Consumer Choice on Digital Platforms.
Lucas is an Assistant Professor of Marketing Analytics whose research focuses on the areas of quantitative marketing, marketing analytics, and behavioral and experimental economics. His main research interest is investigating the behavior and decision-making of consumers and companies in the digital economy.
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