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Sarah ben Messaoud

Portraitbild Sarah Ben Messaoud
Sarah ben Messaoud
Room HK 16, 112

Research Area: A.1 / First Supervisor: Prof. Dr. Jan Krämer / Second Supervisor: tbd / External Mentor: tbd

Sarah ben Messaoud is a doctoral researcher at the RTG DPE and the Chair of Internet and Telecommunications Business. She is researching 

  • The impact of using avatars on interpersonal trust
  • Reputation badges on consumer responses in digital platforms
  • Causes, consequences, and remedies of algorithm aversion

International Conference on Information Systems (ICIS). (2024). Bangkok, Thailand.

Ben Messaoud, S., Krämer, J., & Sachs, N. (2024). The Odd One Out: An Experimental Investigation of Avatar-Mediated Communication on Homophily and Trust. International Conference on Information Systems Proceedings (ICIS 2024). Bangkok, Thailand.

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