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Johanna Zimmermann

Johanna Zimmermann

Johanna Zimmermann

Room: HK 16, 118

Phone: +49 (0)851 509 5678

E-Mail: Johanna.Zimmermann@uni-passau.de

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Johanna Zimmermann is a postdoctoral student at the RTG DPE and the Chair of Marketing and Innovation. She is researching 

  • Consumer and B2B Privacy
  • Artificial Entities (e.g., AI-based Systems, Robots, and Avatars)
  • Consumer Journeys and Experience

Kroos, A., Zimmermann, J., & Schumann, J. H. (2024). Avatars in marketing – A conceptual framework and literature review. Presented at the 2024 EMAC 53rd Annual Conference, Bucharest, Romania, May 29–31, 2024.

Shaaban, N., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2024). Digital platforms characteristics and privacy research: A systematic review and future directions. Presented at the 2024 EMAC 53rd Annual Conference, Bucharest, Romania, May 29–31, 2024.

Volkmann, A., Zimmermann, J., & Schumann, J. H. (2024). It’s eerie but I (still) like it?! – Towards a more differentiated view on eeriness in the context of new technologies. Presented at the 2024 EMAC 53rd Annual Conference, Bucharest, Romania, May 28–31, 2024.

Volkmann, A., Zimmermann, J., & Schumann, J. H. (2024). It’s eerie but I (still) like it?! – Towards a more differentiated view on eeriness in the context of new technologies. Presented at the 2024 AMA Winter Academic Conference, St. Pete Beach, FL, USA, February 23–25, 2024.

Kroos, A., Zimmermann, J., & Schumann, J. H. (2024). Avatars in marketing – A conceptual framework and literature review. Presented at the 2024 AMA Winter Academic Conference, St. Pete Beach, FL, USA, February 23–25, 2024.

Volkmann, A., Zimmermann, J., & Schumann, J. H. (2023). It’s eerie but I (still) like it?! – Towards a more differentiated view on eeriness in the context of new technologies. Presented at the 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, July 20–21, 2023.

Kroos, A., Zimmermann, J., & Schumann, J. H. (2023). Avatars rising – A literature review on avatars in marketing. Presented at the 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, July 20–21, 2023.

Hirsch, S., Kellerer, F., Zimmermann, J., & Mang, S. (2022). User perspectives on bidirectional charging – Insights from the field trial of the research project “Bidirectional Charging Management.” Presented at the 17th International MTZ Congress Powertrains and Energy Systems of Tomorrow 2023, Berlin, Germany.

Zimmermann, J., Kroos, A., & Schumann, J. H. (2022). “Real or fake?!” – Consumers’ avatar self-representation in new computer-mediated environments. Presented at the 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, November 11, 2022. (Online)

Volkmann, A., Zimmermann, J., & Schumann, J. H. (2022). It’s eerie but I (still) like it?! – Understanding perceptions of eeriness in the context of artificial entities. Presented at the 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, November 11, 2022. (Online)

Volkmann, A., Zimmermann, J., & Schumann, J. H. (2022). “Are you for real?” – Effects of virtual influencers on consumer behavior and brand perceptions. Presented at the 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, July 21–22, 2022.

Zimmermann, J., Schumann, J. H., Widjaja, T., & Martin, K. D. (2022). Investigating control perceptions in AI-based data disclosure processes. Presented at the SERVSIG Conference, Glasgow, United Kingdom, June 16–18, 2022.

Zimmermann, J., Schumann, J. H., Widjaja, T., & Martin, K. D. (2022). Investigating control perceptions in AI-based data disclosure processes. Presented at the Frontiers in Service Conference 2022, Boston, MA, USA, June 24–26, 2022.

Zimmermann, J., Schumann, J. H., Widjaja, T., & Martin, K. D. (2022). Investigating control perceptions in AI-based data disclosure processes. Presented at the EMAC Conference, Budapest, Hungary, May 24–27, 2022.

Zimmermann, J., Schumann, J. H., Widjaja, T., & Martin, K. D. (2021). Investigating control perceptions in AI-based data disclosure processes. Presented at the 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, November 26, 2021. (Online)

Zimmermann, J., & Kämpfe, B. (2021). Gamifying sustainable energy behavior in bidirectional charging. Presented at the 12th Tagung der DGPs-Fachgruppen Arbeits-, Organisations- und Wirtschaftspsychologie sowie Ingenieurspsychologie, Chemnitz, Germany, September 22–24, 2021. (Online)

Zimmermann, J., Bidler, M., Schumann, J. H., & Widjaja, T. (2020). AI-based data disclosure. Presented at the 3rd Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, November 6, 2020. (Online)

Bidler, M., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2020). Here is how your data help us personalize our offers to you: Previewing a meaningfully gamified data disclosure process to increase consumers’ willingness to engage in data disclosure processes. 49th EMAC Annual Conference, Budapest, Hungary, May 26–29, 2020. (Cancelled due to COVID-19.)

Bidler, M., Schumann, J. H., Widjaja, T., & Zimmermann, J. (2020). Aligning the data disclosure process with customer benefits: Employing a meaningfully gamified data disclosure process to increase data disclosure intentions for personalization purposes. Presented at the 2020 AMA Winter Academic Conference, San Diego, CA, USA, February 14–16, 2020.

Bidler, M., Schumann, J. H., Widjaja, T., & Zimmermann, J. (2019). Previewing a meaningfully gamified data disclosure process to increase consumers’ willingness to engage in data disclosure processes. Presented at the Doktorandenseminar, Munich, Germany, November 14–15, 2019.

Martin, K. D., & Zimmermann, J. (2024). Artificial intelligence and its implications for data privacy. Current Opinion in Psychology, 101829. https://doi.org/10.1016/j.copsyc.2024.101829

Zimmermann, J., Martin, K. D., Schumann, J. H., & Widjaja, T. (2024). Consumers’ multistage data control in technology-mediated environments. International Journal of Research in Marketing, 41(1), 56–76. https://doi.org/10.1016/j.ijresmar.2023.08.002

Kämpfe, B., Zimmermann, J., Dreisbusch, M., Grimm, A. L., Schumann, J. H., Naujoks, F., Keinath, A., & Krems, J. (2022). Preferences and perceptions of bidirectional charging from a customer’s perspective – A literature review and qualitative approach. In Electrified Mobility 2019 (pp. 177–191). Wiesbaden: Springer Fachmedien. https://doi.org/10.1007/978-3-658-34377-1_15

Kellerer, F., Zimmermann, J., Hirsch, S., & Mang, S. (2022, May). Creating and sustaining user engagement in bidirectional charging. In International Conference on Drives and Energy Systems of Tomorrow (pp. 130–139). Wiesbaden: Springer Fachmedien. https://doi.org/10.1007/978-3-658-35316-9_14

Bidler, M., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2020). Increasing consumers’ willingness to engage in data disclosure processes through relevance-illustrating game elements. Journal of Retailing, 96(4), 507–523. https://doi.org/10.1016/j.jretai.2020.04.002 (VHB3: A).

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